Tuesday, March 17, 2009

The bigger picture

Advertising has got me thinking.
No, I'm not talking 'creativity' or Bill Bernbach or David Ogilvy. I'm talking about the new Tata Dicor Ad.
The music, Enya-ish first caught my attention. The visuals, breathtaking of course. But it's the Big Idea : "If you looked back on your life, what would you remember?"
That did it for a copywriter such as myself.
I mean, that basically sums up the question of my existence. The question I tried to stop asking not so long ago. The question whose answer is irrevelant, in the scheme of things, if there is a scheme to it all.
My life is not meant to be at a computer. My life is not my bag or my fancy phone or my perfect height and weight or the digits on my marksheet. Life is not the number of friends I can count or the dates I have or the zeroes in my salary or the venue of my wedding.
It all adds up. But what am I going to remember? What I possessed or how I felt?
We were put on this earth for a purpose. I'm not saying we were meant to help the poor or take on Superman's responsbilities. The world does not need saving. It has been doing its creating and destroying all by itself, probably even before our souls were born.
This beautiful Earth, with its coral reefs and its cliffs by the sea, the austere elegance of its snow and the unforgiving exqusiteness of the desert, the imperfect beauty in peoples' faces, the purity of their song and dance, the sheer divinity in human love. This is what we're doing here. We're here to experience, to celebrate the agony and ecstasy of it all. It looks like one big mess but dig deeper, look higher, walk further-there is a perfection in its madness. And all we can do is stare in awe, fall to our knees at its glory and simply absorb.
And when you think of your Maths test tomorrow, think of the infinity of the blue sky.
As you walk home, exhausted from a day's work, enjoy the colour and noise on the busy street.
When you worry about bills, remember that you will be taken care of.
Your purpose in life is to live. And that's the secret.


Vimal said...

Slavery is not dead, you just stop recognizing it.

When did you agree to always being watched?

Is your life not being yours anymore?

When did you forget that the only person who is stopping you, is you."

Tata Safari and I are connected in more ways than one. We go back a really long way.

O said...

"The world does not need saving. It has been doing its creating and destroying all by itself, probably even before our souls were born."

How very true. Impermanence in life, time and the sheer vastness of this creation brings everythign into perspective. We can spend our lives trying to research its workings. But no amount of research and evdence can reveal what drives it all.

The world is big, beautiful and timeless. And all of us but mere specks. So what if you've had a bad day. The universe will rearrange it for you tomorrow. For it's ever chaning and therefore, always new. The secret :-)

Love ya!

blue_butterfly said...

very nice post. it made me thoughtful too of what's important in my life and what i would most remember it of.
it will not be just of one particular thing or event as our life is filled with so many lessons and experiences...
in that sense, looking back and thinking about it, just filled me with even more wonder and incredulous gratitude.

Prez of Es said...

@ Vimal: The power of advertising! Better than Preity Zinta telling us which phone connection to use, huh? :)

@ O: "The universe shall rearrange it tomorrow"
:D that's a thought I want to tattoo on the back of my hand.

@ Blue Butterfly: Exactly, those are the words I needed: wonder and incredulous gratitude.

blue_butterfly said...

hahaha...iam not that gullible to believe in electronic scams. i was merely goofing in that post i made in my blog. it was meant to poke fun on those email scams.
...although it would have been nice to win that much money!

Vimal said...

did you read The english patient?

Prez of Es said...

@ Blue Butterfly: Yikes! Silly me!

@ Vimal: Noooooo! Must go to the library soon...!

Vimal said...

.....aaaaaand you are waiting for?

Prez of Es said...

Free time!

Vimal said...

"I walked in the desert.

And I cried:

'Ah, God, take me from this place!'

A voice said: 'It is no desert.'

I cried: 'Well, but -
The sand, the heat, the vacant horizon.'

A voice said: 'It is no desert'.

Now that uve cut the umbilical cord of the magazine baby, you can get a copy of the english patient. Watch the movie before you read the book...it somehow works better that way.

Prez of Es said...

Yayyy something to look forward to in life! Thank you! :)

Vimal said...

(what are u grinning about? I don't have any fans!)

Prez of Es said...

Hello! I may not read your titles but I read the comments you got on that one!

Vimal said...


Remind me to never write rhetorical drivel like that again!



Prez of Es said...

And you are sad-faced because.....?