Advertising has got me thinking.
No, I'm not talking 'creativity' or Bill Bernbach or David Ogilvy. I'm talking about the new Tata Dicor Ad.
The music, Enya-ish first caught my attention. The visuals, breathtaking of course. But it's the Big Idea : "If you looked back on your life, what would you remember?"
That did it for a copywriter such as myself.
I mean, that basically sums up the question of my existence. The question I tried to stop asking not so long ago. The question whose answer is irrevelant, in the scheme of things, if there is a scheme to it all.
My life is not meant to be at a computer. My life is not my bag or my fancy phone or my perfect height and weight or the digits on my marksheet. Life is not the number of friends I can count or the dates I have or the zeroes in my salary or the venue of my wedding.
It all adds up. But what am I going to remember? What I possessed or how I felt?
We were put on this earth for a purpose. I'm not saying we were meant to help the poor or take on Superman's responsbilities. The world does not need saving. It has been doing its creating and destroying all by itself, probably even before our souls were born.
This beautiful Earth, with its coral reefs and its cliffs by the sea, the austere elegance of its snow and the unforgiving exqusiteness of the desert, the imperfect beauty in peoples' faces, the purity of their song and dance, the sheer divinity in human love. This is what we're doing here. We're here to experience, to celebrate the agony and ecstasy of it all. It looks like one big mess but dig deeper, look higher, walk further-there is a perfection in its madness. And all we can do is stare in awe, fall to our knees at its glory and simply absorb.
And when you think of your Maths test tomorrow, think of the infinity of the blue sky.
As you walk home, exhausted from a day's work, enjoy the colour and noise on the busy street.
When you worry about bills, remember that you will be taken care of.
Your purpose in life is to live. And that's the secret.